FaB Burger Co.
FaB Burger Co. is an evolution of the iconic FaB Fish and Burger Grill restaurant in Brisbane. This boutique burger and smoothie bar is aimed at targeting a more youthful clientele, and is set to add a bit of personality and quirk to it’s fast-paced shopping centre landscape. The rebrand entailed transforming FaB’s preceding playful, family-orientated logo to a modern, dominant stamp-style concept. Combining retro typography with subtle graphical elements creates a contemporary, yet nostalgic identity to the respected family business. The branding almost plays on the idea of a traditional, yet modern pub concept.